I’m István, the motion graphics designer behind ISTVANOVICS.
On productions I worked on, a season could need around 30 phone animations or prototypes. I estimate that only about a tenth of what we prepared was actually visible in the finished film. We still made the rest, so the director had options.
The screenplay might supply one name or message. Someone still had to fill the phone around it, send it for approval, then handle a late name change — or discover that an iOS design now needed to appear on a Sony Xperia.
I wanted to stop rebuilding the same work. Dress the phone once, show it the scene, keep control on set, and preserve the real take for whatever comes next.
That is why I’m building SetScreens. It is an independent product in active development, shaped by the work of making screens for camera.
The production figures above are my own experience and estimates, not an industry survey or a promised saving.